CCV Project Summary

September 11 to 18, 2026

The full page-by-page walkthrough of ccv.org happened with your team on September 11, and the work coming out of it is what stands between the site and launch. Everything on files and assets is now in: the staff photos, the team bios and the financial information all arrived this week, which closes the list that has been running since August. The Narrative with Aaron Baer launches on September 16. The second CEN SGO training session for Ohio schools runs on September 15, ahead of the national launch on October 1, and Daybreak previews on September 21.

What we need

What we need from CCV.

Files and assets are all in. What is left is four decisions and one list.

5 items

Everything on files and assets is now in. The staff photos, the team bios and the financial information all arrived this week. What is left below is four decisions only your team can make, and one list. Each row says what a finished answer looks like. You can mark a row complete and leave a note against it without leaving this page.

Your nameTyped once, then remembered on this device.

Who	What we need	On the sheet	By when
Aaron Baer	A final read of the site before it goes live, plus the two pieces that came out of the walkthrough: replacement text for the Personal Virtue issue page, and the revised wording and logo for the Narrative section. The walkthrough covered the site page by page, so the read itself is a last pass on wording rather than a fresh review.	Walkthrough held Sep 11	Before launch
Aaron Baer	The Daybreak source list. Around twenty resources or newsletters you read and trust, so the daily draft learns from the right material. Mike has already sent a first set in a PDF, so this is adding to it and confirming rather than starting from nothing. Daybreak cannot be tested until this lands.	Partly in hand	As soon as you can
Joel McCloskey	The bank account mapping. Two accounts per state affiliate, so roughly forty as the state pages come online, plus the account for OCE membership. Diego is writing to you with the detail and would like a short call.	Diego emailing	Before state pages go live
Leadership	A decision on the affiliate domain structure. The proposal went over on September 3: censchools.org nationally, states as subfolders, and separate promotional domains where they are needed. This is much cheaper to settle now than after the state pages are live.	Sent Sep 3	As soon as you can
Leadership	A decision on the six to ten separate sites that sit outside ccv.org, including the Essential Summit and the pro-life pages. Keeping them apart splits your search visibility, and folding them in strengthens the main site.	Raised Sep 8	Before launch if possible

01 / KEY DELIVERABLES

In progress

CEN SGO

Platform build and school onboarding

Walkthrough held, working to launch

Daybreak, the CRM and the donor cutover

Next milestoneSeptember 30

13 items active View

20 days

Launch

CEN SGO platform goes live

DateOctober 1

Ohio schools first View

02 / PILLAR DETAILS

CEN

In progress

Platform build and school onboarding, ahead of the October 1 launch

The scholarship platform and the network site behind it. The build runs to the national launch on October 1, with Ohio schools onboarding first so the tool is proven before it opens more widely.

Item	Owner	When	Notes
CEN SGO platform build	AIDM	In progress	The scholarship granting platform itself. Development continues against the October 1 launch, with the school-facing flows built first because those are what schools meet on day one.
OCE school training, session two	AIDM and CCV	September 15	The second training session for Ohio schools, following the first on September 2 which covered email campaigns. This one covers the pipeline, opportunities and the calendar. The aim is that Ohio schools are using the tool before the national launch rather than meeting it on the day.
Theodore data migration	AIDM	In progress	Moving the school records off Theodore. Two hundred and thirteen Ohio school records are complete, and the remainder follow as the platform build allows.
School outreach through the CEN CRM	AIDM and CCV	In progress	Outreach to schools runs from the CEN CRM, now live in production. Rick Thiebout holds the administrator account.
CEN SGO campaign sending	AIDM and CCV	With your team	The campaign content is with your communications team, who are proofreading the CEN emails now. Once that comes back the drip sequences can be pre-populated rather than written from scratch each time.
SGO email template branding	AIDM	In progress	Correcting the templates that carried CEN branding where they should carry SGO branding, raised in the September 2 training.
School profile completion URL	AIDM	In progress	A direct link a school can follow to finish its own profile, so the data comes from the school rather than being chased.
Tax credit calculator	AIDM	In progress	The calculator that shows a donor what their contribution is worth against the tax credit.
CEN SGO site copy refinements	AIDM and CCV	In review	Wording changes across the CEN SGO site, with your team.
CEN parent site wireframe	AIDM	In progress	The wireframe for christianednetwork.org, the parent site that sits above the SGO tool.
School marketing kit	AIDM	September	Materials a school can use to explain the programme to its own families.
SGO state landing pages	AIDM	As states onboard	A landing page per state as each one comes online, rather than all of them up front.

CCV

In progress

Walkthrough held, working toward launch

The main CCV website. The full page-by-page walkthrough with your team happened on September 11, and the work coming out of it lands next week.

Item	Owner	When	Notes
ccv.org build	AIDM	Target September 18	The full rebuild. Seventy-six pages run on your own live content, with the national positioning and the reworked palette carried through, and roughly forty-five further pages designed. The site goes live once the walkthrough items are closed, and September 18 is what we are working toward rather than a fixed commitment.
Page-by-page walkthrough	AIDM and CCV	Held September 11	The full review of the site with your team, taken page by page. What came out of it is the definitive list of what still needs changing before launch.
Issues section as a resource hub	AIDM and CCV	In progress	The Issues section is a resource hub carrying what CCV does, what it believes, and citable material such as data points and graphs. The written copy for all twelve issues is in and the pages are being built from it. Personal Virtue takes the place of Public Safety in the set, and the FAQs sit lower on the page and get curated from real search data after launch rather than written up front.
The Narrative with Aaron Baer	AIDM and CCV	September 16	The national show launches on September 16 with the pilot episode. Agreed on the September 11 call: it records Tuesdays at 3:00 and publishes Wednesdays. The Ohio show, Broad Street, follows later.
Content archive in the restructure	AIDM	With the launch	Existing content carried into the new structure so nothing is lost and search rankings hold.
Pillar microsites	AIDM	With the launch	The pillar sites that sit under the main domain.
CCV social automation	AIDM	September	Scheduled and drafted social content for the CCV channels.
Brand-family social automation	AIDM	From September	The same approach extended across the brand family, so the channels stay active without each one needing its own hand.
CEN social channels	AIDM	September	CEN keeps its channels separate from CEN SGO so the SGO search term keeps its own ground.

Command Centre

In progress

Daybreak, the communications CRM and the donor cutover

The internal platform. This is where the day to day work of the organisation moves, starting with the communications team and the donor data.

Item	Owner	When	Notes
Daybreak	AIDM and CCV	Preview September 21	The first Command Centre automation. It reads a set of trusted sources, suggests what matters, Claire approves, and it produces a daily policy newsletter draft in around ten minutes rather than a morning. Gemini is trained on CCV content now, with a private model later. The pilot is waiting on the source list so it learns from material you actually trust. One other thing came out of the walkthrough: the subscriber list needs segmenting before a daily Daybreak email goes out, because the current setup is all or nothing and a daily send to everyone is not what most of the list signed up for.
Comms team CRM	AIDM	In progress	The CRM for the communications team, replacing what Virtuous does today.
Donor data migration	AIDM	In progress	Roughly forty thousand donor contacts moving across. The subscription is no longer on a clock, so this runs at the pace the data needs rather than against a date.
State compliance engine	AIDM	September 30	The compliance layer for state level requirements, Phase 3.
Command Centre design view	AIDM	In progress	The design layer of the platform.
Fund management migration	AIDM	In progress	Fund management moving into the platform.
Financial reporting	AIDM	In progress	Reporting across income, balance, aging and cash position.
Executive dashboard	AIDM	After October 1	Leadership view across the organisation.
Department dashboards	AIDM	After October 1	A view per department rather than one shared screen.
SGO admin panel	AIDM	After October 1	Administration for the scholarship platform.
Training and LMS	AIDM	After October 1	Training delivery inside the platform, with completion visible to leadership.
AI agents	AIDM	After October 1	Agents for specific jobs, building on what Daybreak proves.
Internal request systems and EOS integration	AIDM	After October 1	Internal requests and the EOS structure brought into the platform.

03 / DELIVERED TO DATE

Delivered to date

Completed workstreams and the dated items delivered against them, most recent first.

88 items

Sep 11th	Full page-by-page walkthrough of the ccv.org prototype held with your team, covering the homepage, the issue pages, the Ohio content, Daybreak and the Narrative. Decisions taken on the call: the events page stays a single clean page rather than a dropdown, publications separate national products from Ohio advocacy, and the homepage opens on an About link and a static leadership image rather than the older Ohio video.
Sep 11th	Team bios and the financial information received, which closes the content and asset list that had been running since August.
Sep 11th	New staff photography received and filed against the pages that need it.
Sep 10th	Podcast naming settled: The Narrative with Aaron Baer as the national show, Broad Street as the Ohio show.
Sep 9th	Asset handover simplified to direct folder links rather than full drive searches, after which the outstanding material arrived within two days.
Sep 8th	Website consolidation reviewed across the separate pop-up sites, with the search impact of keeping them apart set out for a decision.
Sep 5th	The email side of the CEN CRM finished: branded email to a single school contact from inside the tool, a rebuilt composer with a true preview, inbound replies captured and attached to the right school automatically, and a full conversation history per school with replies in thread.
Sep 5th	Real school staff records loaded into the CRM with names, titles and role categories, editable people lists that target by priority and role, and audiences that leave out schools with no working email address.
Sep 5th	Opportunities tied to real school records with editable close dates, and a video module added to the campaign editor.
Sep 5th	The SGO platform foundation laid: the shared database, the schema and the migrations behind it, with the school administrator portal rebuilt on top of it. The live CRM and the sandbox were left untouched while that happened.
Sep 5th	Around forty-five further CCV.org pages designed.
Sep 5th	The CCV.org WordPress build set up with the header, the footer and the eight core pages, and eleven Search Console issues fixed.
Sep 3rd	The CEN SGO email campaign content confirmed on your side as matching the CCV and CEN voice, and passed to your communications team for final sign-off.
Sep 2nd	SGO CRM training, session one, run with your CEN SGO team. Email campaigns end to end, bounce handling, sender authorization, and priority filtering to the top five contacts at each school, all demonstrated live in the tool rather than on slides.
Sep 1st	CEN SGO week three social content published, along with the second YouTube video.
Sep 1st	Training access for a new CCV employee set up the same day it was asked for, with ccv.org sign-ups now attaching to the training portal automatically.
Sep 1st	Gemini training modules one to five live on the training platform.
Aug 29th	The CEN SGO email system finished and went live: verified sending, multi-step campaign sequences, the school contact list loaded with names, titles, emails and phones, and sends capped at the top five contacts per school at the request of your School Partnership Director so no school is over-contacted.
Aug 29th	The CEN SGO social accounts renamed from CEN SGO ORG to CEN SGO across all five channels, so the handles match the brand.
Aug 14th	The clickable prototype walked through with your team, with every page navigable as a working site. Two decisions came out of it, the move to national positioning and the reworked color palette, and both are now in the build.
Aug 29th	The CCV.org prototype rebuilt on CCV's own live content in place of placeholder copy. Seventy-six pages, covering the twelve issue pages, twenty-four article pages, the newsroom, and a careers board driven by your live job listings.
Aug 29th	Nine pastor testimonials placed on the What Churches Can Do page, which closes a content gap that had been open since kickoff.
Aug 28th	The Theodore school records pulled in full, so the SGO platform build starts from complete data rather than a partial extract.
Aug 27th	The CCV.org content and asset list built as a working sheet, 87 rows across 18 sections, each one naming who answers it, what a finished answer looks like, and what the design does if nothing arrives.
Aug 26th	Every headline claim on the site checked against CCV's own 2025 Impact Report, so the figures that go national are sourced. Two unsourced claims were identified and held back rather than published.
Aug 25th	The update itself became writable. Items can be marked complete and notes left against them, and the first set of answers came back the same day.
Aug 24th	The Theodore data download is in hand, so the migration can pull the full history in one pass rather than in parts.
Aug 24th	The demo-submission tracker is live, showing who was sent a sandbox link, whether they logged in and how often, so CEN sales follow-up runs off real activity.
Aug 24th	Super admin access to the CCV company LinkedIn page granted, closing the last CCV channel with no access.
Aug 24th	All CEN SGO social access is now in place across every channel, covering LinkedIn, X, Reddit, YouTube, Facebook and Instagram.
Aug 21st	The CCV.org SEO baseline is complete, covering the three months to August as the measurement point the rebuild will be judged against.
Aug 21st	CEN SGO search work: Google indexing issues fixed, the states page schema updated, SERP data refreshed, and six Search Console issues cleared.
Aug 17th	The first week of CEN SGO content published across five channels, with the banners updated on each.
Aug 15th	The booking page is embedded on the CEN SGO site, so school administrators can book directly from it.
Aug 17th	Facebook and Instagram access confirmed for CEN SGO and the banners updated.
Aug 17th	A Reddit account created and set up for CEN SGO.
Aug 15th	The CEN logo now shows correctly on outgoing emails.
Aug 14th	The enhanced school contact list went across to your team, naming leadership at each school with title, email and phone, then updated the same day with full location details so it can be filtered by state, city and zip.
Aug 14th	The school data agent reached 54,191 verified email addresses across 14,850 schools, with 97 percent carrying a phone number and 82 percent a website. That week's run alone added 1,960 addresses, gave 237 schools their first email, and recovered 320 schools whose sites had previously failed to load.
Aug 14th	The CRM automations were updated and presented to your team, and staff notifications were tested end to end so the team is alerted to every new inquiry, configurable in the CEN CRM.
Aug 14th	Automated front-end testing was set up for the CEN CRM, with internal testers excluded from the sandbox report counts so the funnel reflects real school activity.
Aug 14th	Sign-up records were cleaned up and protection against automated submissions was reinforced across every form on the site.
Aug 14th	Six new state pages were given SEO titles, meta descriptions and schema, then indexed with Google so they appear in search results.
Aug 14th	The state map section was updated and the refreshed walkthrough video added to the site.
Aug 14th	Form confirmation emails moved off WordPress and into the CEN CRM, so confirmations and the records behind them stay in one place.
Aug 14th	Outstanding Google Search Console issues were resolved.
Aug 13th	The CCV.org prototype was built with every page clickable, so the structure can be reviewed as a working site. The homepage and About page are polished to the final design direction.
Aug 15th	CEN SGO portal copy edits and date format corrections were applied.
Aug 8th	The CRM's reporting was rebuilt for accuracy: signup and trial tracking now reconciles correctly, several display bugs were fixed so the numbers on screen match reality, and the reports view was reorganized for clarity.
Aug 8th	Outreach sending permissions and real drip campaigns went live in the CEN CRM: multi-step email sequences with scheduled delays, a clearer sequence editor, and a live preview of what recipients see before a campaign sends.
Aug 8th	A "ready to subscribe" option added to the SGO sandbox, so schools reaching the end of their trial window can move straight to signing up.
Aug 8th	Six new state pages published on the CEN SGO website, with updated state maps across the site, a refreshed State archive page, and a six-month SEO plan now in place.
Jul 31st	The CEN CRM is live in production on the data center CCV selected: the environment is finished, all data is migrated, and an automated deploy pipeline is in place so updates ship safely.
Jul 31st	The CEN SGO sandbox is activated and connected to the CEN CRM. Schools now sign themselves up, the evaluation window runs seven days from first login, and signups, activations, and expirations all report into the CRM.
Jul 31st	The CEN CRM sales pipeline refreshed with the agreed features: AI lead summaries, due dates with an overdue filter, contacts grouped by school with manual add and remove, and phone added as a lead source.
Jul 31st	CEN CRM opportunities rebuilt end to end, covering creating and editing, bulk actions, meetings, values and owner, and per-campaign reports, with a shared filter bar, real close dates, and due and overdue tracking.
Jul 31st	The CRM reports page rebuilt around the trial funnel, with lifecycle stages, cohort tables, and a data-health view, plus fixes to signup dates and duplicate counts so the numbers reconcile.
Jul 31st	The sandbox walkthrough and the CEN CRM prototype both shared with CEN leadership for review.
Jul 31st	School leadership data reconciled, with named leadership contacts now held on around 2,000 schools in the CEN CRM.
Jul 31st	The CCV Command Center v1 prototype designed, covering navigation, screens, and module content, with the supporting technical documentation reviewed.
Jul 31st	Fund management working session delivered with your finance team, confirming the fund management process and the weekly reconciliation approach.
Jul 31st	The CEN and SGO videos updated with the requested changes, and a launch and content plan produced for CEN SGO.
Jul 31st	The sandbox trial window changed from seven working days to seven calendar days, and users who ask for continued access after it closes are now passed through to the CEN CRM for follow-up.
Jul 25th	CEN CRM webhook updated to new API endpoints with expiry triggers, and new signups plus existing user data now flow from the sandbox through to the CEN CRM.
Jul 24th	About 2,000 head-of-school leadership contacts loaded into the CEN CRM with name, title, phone, and role, mapped to their school accounts and ready for outreach.
Jul 24th	The CCV.org rebuild search baseline completed: a full crawl of 1,100-plus URLs with titles, meta, and headings, twelve months of Search Console and Analytics data, the money pages marked, 1,300-plus referring domains gathered, the current link and header and footer structure mapped, a redirect map off the current site, and the sitemap exported.
Jul 24th	CEN SGO search indexing: cached content cleared from Google, 20-plus links indexed across pages, resources, and state pages, Search Console issues fixed, and indexing requested for the rest.
Jul 23rd	The CCV.org wireframes delivered to CCV leadership for review: 21 pages across all page types, viewable on desktop, tablet, and mobile.
Jul 22nd	The CEN CRM sales pipeline prototype reviewed with your team and the feature set agreed, covering the calendar-to-CRM flow, the opportunity pipeline, contact management, and campaign reporting.
Jul 17th	CEN SGO site search visibility: titles and meta descriptions across the whole site, structured data generated for every page and post and validated with Google's testing tool, automatic structured-data generation for resources and blog posts as they are added, and alt text on every image.
Jul 17th	The CEN SGO site and sitemap submitted to Google Search Console for indexing, and Google Analytics 4 connected, so traffic and search performance are measurable from here.
Jul 17th	Sandbox access controls: the sandbox now closes external trial access automatically, with CCV and AIDM domains excluded so the internal team keeps standing access, and passes expired contacts through to the CEN CRM for follow-up.
Jul 17th	CEN CRM reporting and outreach tools: sandbox signup and usage data now flows into the CEN CRM, the reports page brings four views into one place (overview, SGO health, campaigns, and expired logins), the team is alerted when a new lead comes in through the site, campaign contact filtering was added so outreach reaches the right roles at each school, and the schools database was enriched with head-of-school contacts to support the calls.
Jul 17th	The new School Partnership Director added across the CEN SGO website with his own booking page, a separate donor signup form added, form routing to the CEN CRM updated, and team LinkedIn profiles brought in line.
Jul 17th	The info@censgo.org inbox confirmed as a full mailbox, with access arranged for the CEN team member who will monitor it.
Jul 17th	CCV.org information architecture: Phase 0 of the redesign checklist worked through, the information architecture site built out with the changes agreed in the client meetings, all references and documentation cross-checked, and the current CCV website re-crawled to confirm it lines up with the information architecture as it stands.
Jul 16th	Five of the six outstanding CCV.org redesign decisions answered by the client: the launch target confirmed, ownership of the daily newsletter settled, the Issues section carried into a follow-up discussion, and Vote for Ohio confirmed as a rename of the existing ballot site rather than a new build.
Jul 16th	Analytics access granted to AIDM on Google Search Console and Google Analytics.
Jul 16th	The Narrative podcast document approved by the client, with the recommendations to be worked through next.
Jul 13th	CCV.org site audit and strategy: a page-by-page audit of the current site, a competitive analysis of eight peer organizations across twenty-five website features, a website strategy and implementation checklist, and a proposed sitemap built from the client's outline, with two content gaps and four discussion points flagged. All gathered into a single research record.
Jul 11th	Email marketing automation build complete: a visual editor, a shared template library, and automatic routing of website form submissions to the donor, school, and general teams. Technical issues resolved before go-live and a testing environment stood up on the data center CCV selected.
Jul 11th	CEN SGO site improvements: search-optimized titles and meta across the site, sitemap indexing fixes, mobile layout fixes on the Schools, Donors, and Applicants pages, the walkthrough video replaced with a new design and a video pop-up, and font and footer fixes.
Jul 3rd	Email marketing system built: a verified sending domain, automated sequences that trigger from website forms, dedicated donor, school, and applicant sender addresses, a shared email builder and template library, and audience segmentation.
Jul 3rd	Website forms connected to the CEN CRM, so submissions from the site flow straight through, sorted into donor, school, and applicant groups for campaigns.
Jun 26th	CEN CRM live in production at crm.censgo.org with secure hosting and the core features: schools and contacts database, call tracking, groups and segments, the campaign builder, and Google sign-in.
Jun 26th	CEN CRM and email training for the CEN team: handed them the school list and email tools and walked them through running the CEN CRM themselves.
Jun 15th	CEN SGO website launched live on censgo.org for schools, donors, and students, with the sales and communications presentation delivered to the CEN team.
Aug 3rd	The CCV.org wireframe review closed with a full set of changes agreed for the site's structure and homepage.

04 / DEADLINES

Deadlines

Deadlines and milestones.

The dated milestones ahead, from the CEN school training next week through the federal giving window in 2027.

8 milestones

Date	Milestone	Status
Sep 15	CEN SGO school training, session two	Planned
Sep 16	The Narrative with Aaron Baer launches	Planned
Sep 18	CCV.org website relaunch, target	Planned
Sep 21	Daybreak preview	Planned
Sep 30	State compliance engine, Phase 3	Hard
Oct 1	CEN SGO platform launch, the full SGO tool	Hard
Dec 2026	Theodore contract terminates	External
Jan 2027	Federal giving window opens	External