The CEN SGO email marketing system is built and goes live this week. It runs on a verified sending domain, with automated sequences that trigger when someone submits a form on the site, dedicated sender addresses for donors, schools, and applicants, and a shared template library. Website form submissions now flow straight into the CRM, sorted into the right audience group. Alongside this, the CCV.org redesign is getting underway toward the August 3 relaunch, starting with a full map of the current site so the rebuild keeps the existing pages and protects search rankings.
Main deliverables
Main deliverables for the SGO platform public launch.
Every workstream across the CCV.org redesign, the CEN CRM, and the SGO platform, in order of delivery. Complete items first, then by date.
9 workstreams
| Workstream | Owner | Status | Target |
|---|---|---|---|
| CEN SGO website launchLive on censgo.org for schools, donors, and students, with the sales and communications presentation delivered to the CEN team. | AIDM | Complete | Jun 15 |
| CEN CRM live in productionLive at crm.censgo.org with secure hosting and the core features: schools and contacts database, call tracking, groups and segments, the campaign builder, and Google sign-in. | AIDM | Complete | Jun 26 |
| CRM and email training for the CEN teamDelivered June 26. Handed the CEN team the school list and email tools and walked them through running the CRM themselves. | AIDM | Complete | Jun 26 |
| Email marketing system builtA verified sending domain, automated sequences that trigger from website forms, dedicated donor, school, and applicant sender addresses, a shared email builder and template library, and audience segmentation. | AIDM | Complete | Jul 3 |
| Website forms connected to the CRMForm submissions from the site now flow straight into the CRM, sorted into donor, school, and applicant groups for campaigns. | AIDM | Complete | Jul 3 |
| Email sequences going liveThe drafted donor, school, and applicant email sequences are being published live this week, pending a final copy and design review. | AIDM | In progress | This week |
| CCV.org website redesignLead priority. The current site is mapped, requirements and branding are being confirmed with the CCV team, then the full rebuild for an August 3 relaunch. | AIDM | Starting | Aug 3 |
| Social automationStarter content and automations for the CEN channels. Build starts mid-July once content exists. | AIDM | Starting | Mid-July |
| CEN SGO platform launchThe full SGO tool, on track to be operational for the October 1 launch. | AIDM | In progress | Oct 1 |
CCV.org website redesign
Starting
Target August 3
The CEN SGO website is launched and complete. The focus now moves to the CCV.org website redesign, a full rebuild targeted for an August 3 relaunch. This week the current site was mapped page by page so the rebuild keeps the existing URLs and protects search rankings, and the requirements, branding, and content are being confirmed with the CCV team.
| Task | Owner | When | Notes |
|---|---|---|---|
| Site map of the current CCV.org | AIDM | This week | Done. A full map of the existing pages and links so the rebuild preserves the URL structure and search rankings. |
| Confirm requirements and branding | AIDM | This week | Gathering the branding, content changes, feature requests, and main point of contact from the CCV team to start the build. |
| CCV.org redesign build | AIDM | Target August 3 | Planned. Full rebuild of CCV.org, targeted for an August 3 relaunch. |
| CEN SGO website | AIDM | Live | Live and complete. The homepage metrics, the video relocation to the Schools page, and the Education Freedom Tax Credit language are all done. |
School list and CRM
In progress
Verified school list and CRM
The CEN CRM is live in production at crm.censgo.org and now captures website form submissions automatically, sorting each into the right audience group. The email marketing system is built on top of it: a verified sending domain, automated sequences that trigger from the forms, dedicated donor, school, and applicant sender addresses, and a shared template library. This week sending goes live once the copy and design have a final review. The full command-center CRM for the comms team follows by September, before the current donor system license expires, and is tracked under Next projects.
| Task | Owner | When | Notes |
|---|---|---|---|
| Email sequences going live | AIDM | This week | The drafted donor, school, and applicant email sequences are being published live this week, pending a final copy and design review. |
| Email marketing system | AIDM | Done | Verified sending domain, automated form-triggered sequences, dedicated donor, school, and applicant sender addresses, a shared email builder and template library, and audience segmentation. |
| Website forms into the CRM | AIDM | Done | Form submissions from the site now flow into the CRM automatically, sorted into donor, school, and applicant groups. |
| CEN CRM live in production | AIDM | Done | Live at crm.censgo.org with secure hosting: schools and contacts database, call tracking, groups and segments, campaign builder, and Google sign-in. |
| CRM and email training for the CEN team | AIDM | Done | Delivered June 26. Handed the CEN team the school list and email tools and walked them through running the CRM themselves. |
| School contact list | AIDM | Done | Cleaned, verified, and built to 14,000 schools with heads-of-school names and verified emails. Ready for use. |
CEN SGO platform
In progress
Build underway
The SGO platform design is accepted and the build is underway, on track to be operational for the October 1 launch. The sales-demo sandbox is finished, with step-by-step guides, a chatbot, tutorial videos, and brand data saved per school. The OCEN Teach for the Kingdom Fellows now have Google Classroom access through a dedicated secure setup. This cycle the platform build and the data center preparation continue toward the October launch.
| Task | Owner | When | Notes |
|---|---|---|---|
| SGO platform build | AIDM | In progress | Build underway on the accepted design, on track to be operational October 1. |
| Data center preparation | AIDM | In progress | Preparing the AIDM data center storage and infrastructure to host the SGO platform. |
| SGO sandbox finished | AIDM | Done | Complete with step-by-step guides, a chatbot, tutorial videos, and brand data saved per school. |
| OCEN Fellows classroom access | AIDM | Done | OCEN Teach for the Kingdom Fellows set up with Google Classroom access through a dedicated secure configuration. |
| Sales videos for the CEN team | AIDM | Done | Three AI-generated videos: an introduction, a sandbox demo, and an orientation. |
Marketing and content
Starting
Social, school kit, staff training
The marketing and content work supports the launch and the summer campaigns. The CEN SGO website content updates are complete, the email sequences are being published live this week, and social automation starts mid-July. The blog program is complete, with fifteen articles published.
| Task | Owner | When | Notes |
|---|---|---|---|
| Social automation | AIDM | Mid-July | Starter content and automations for the CEN channels. Build starts mid-July once content exists. |
| School marketing kit | AIDM | Through summer | A ready kit for each school: profile, branding, flyers, social posts, standard emails, and guides to promote the scholarship program to families. |
| CEN SGO website content updates | AIDM | Done | Homepage metrics updated with the confirmed numbers, the three videos moved to the Schools page, and Education Freedom Tax Credit language applied across the site. |
| CRM and email staff training | AIDM | Done | Delivered June 26. Trained the CEN staff to run the CRM and email tools themselves. |
Next projects
Next projects.
What comes after the October 1 launch.
7 projects
A live leadership dashboard built on the AIDM data center, bringing each department's key data into one place.
| Area | What it includes |
|---|---|
| Executive dashboard | Leadership KPIs across every pillar and department, board reporting exports, donation tracking, growth metrics. |
| Nine department dashboards | Each CCV department gets a dedicated dashboard with its own KPIs and automated workflows.
|
| SGO admin panel | Application processing, scholarship scoring, disbursement management, program configuration. |
| State compliance engine | Automated compliance tracking and reporting across twenty-plus states, audit-trail management. |
| CRM and donor intelligence | A full rebuild with unified donor profiles, giving history, and segmentation. The cloud-hosted CEN CRM moves here. |
| Email marketing and analytics | Campaign management, automated workflows, performance and engagement metrics. |
| Training and LMS | Onboarding portal, training videos with completion tracking, document library. |
| AI agents | An executive assistant agent, department agents, and an AI blog content tool. |
| Internal request systems | Maintenance, IT support, and workflow ticketing in one place. |
| Workstream | Owner | Status | Target |
|---|---|---|---|
| CCV command center CRMThe full CRM for the comms team, replacing the current donor system before its license expires in September. The cloud-hosted CEN CRM rolls into this. | AIDM | Planned | By September |
| Pillar micrositesDedicated sites for the CAN, CBN, and Policy pillars alongside CCV.org. | AIDM | Planned | With the CCV relaunch |
| SGO state landing pagesBranded landing pages across twenty-plus states as each program comes online. | AIDM | Planned | As states onboard |
| Brand-family social automationScheduling and automation across the CCV family of brands and channels. | AIDM | Planned | From July |
| CEN UniversityThe training and certification layer for schools, revisited for a future launch. | AIDM and CEN | Planned | January 2027 |
| Theodore migration and retirementHistorical data migrated and validated into the new platform before the old tool is retired. | AIDM | Planned | Q4 2026 to Q1 2027 |
Recently delivered
Recently delivered, past 2 weeks.
What was completed between June 26th and July 3rd, 2026.
14 items
School list and CRM
| Jul 3rd | Email marketing system built: a verified sending domain, automated sequences triggered by website forms, dedicated donor, school, and applicant sender addresses, a shared template library, and audience segmentation. |
| Jul 3rd | Website form submissions now flow into the CRM automatically, sorted into donor, school, and applicant groups. |
| Jun 26th | CEN CRM live in production at crm.censgo.org with secure hosting. |
| Jun 26th | CRM and email training delivered to the CEN team, with the school list and the email tools. |
Marketing and content
| Jul 3rd | Campaign emails and a welcome sequence drafted for the donor, school, and applicant audiences. |
| Jul 3rd | Donor testimonial and a "turn your taxes into scholarships" page graphic added to the site. |
CEN SGO website and brand
| Jul 3rd | CEN SGO website content updates complete: homepage metrics with the confirmed numbers, the three videos moved from the Webinars page to the Schools page, and Education Freedom Tax Credit language applied across the site. |
| Jul 3rd | CEN SGO site: mobile layout fix, and a portal-walkthrough banner replacing the old full-screen video. |
| Jun 26th | Admin notification and user-confirmation emails set up, with SMTP configured for inbox delivery. |
| Jun 26th | Contact form updated and the testimonial section updated. |
| Jun 26th | School-page video added, with a new demo popup. |
| Jun 26th | Full website content update and a round of bug fixes. |
CEN SGO platform
| Jun 26th | SGO sandbox finished, with step-by-step guides, a chatbot, tutorial videos, and brand data saved per school. |
| Jun 26th | OCEN Teach for the Kingdom Fellows set up with Google Classroom access through a dedicated secure configuration. |
Meetings
Meeting cadence and on-site visits.
Weekly Monday CEN communications calls and bi-weekly Wednesday reviews, with a CCV.org planning session this week.
2 meetings
| Date | Meeting | Agenda |
|---|---|---|
| Mon, Jul 6, 2026 | CEN comms | Weekly CEN communications call, on the email marketing go-live and the CCV.org rebuild |
| This week | CCV.org planning | Reviewing the site map and requirements for the CCV.org redesign |
Deadlines
Deadlines and milestones.
The dated milestones ahead, from the August 3 CCV relaunch through the federal giving window in 2027.
6 milestones
| Date | Milestone | Status |
|---|---|---|
| Aug 3 | CCV website relaunch | Planned |
| September | CRM live before the current donor system license expires | Hard |
| Sep 30 | State Compliance Engine, Phase 3 | Planned |
| Oct 1 | CEN SGO platform launch, the full SGO tool | Hard |
| Dec 2026 | Theodore contract terminates | Hard |
| Jan 2027 | Federal giving window opens | External |