The CEN website goes live today, relaunched on censgo.org and replacing the previous site, together with the sales demo sandbox and the launch sales and comms walkthrough. The focus this week shifts to sharpening the site and its calls to action, setting up the webinars, and preparing the CRM system, loaded with the completed 14,000 school list, so the CEN team can start working the sales pipeline. The full SGO platform stays on track for October 1.
Main deliverables
Main deliverables for the SGO platform public launch.
Every workstream on the way to the October 1 CEN SGO platform launch, in order of delivery.
10 workstreams
| Workstream | Owner | Status | Target |
|---|---|---|---|
| Blog content program, 15 topicsAIDM suggests 15 topics, CEN approves, and AIDM drafts the posts. | AIDM and CEN | In progress | 6 of 15 published |
| Website content update | AIDM | In progress | Jun 19 |
| CTA polish | AIDM | In progress | Jun 19 |
| Webinar and sales plan | AIDM | Starting | Jun 19 |
| Webinar tutorialsAIDM writes the scripts, CCV Comms produces, CEN edits the script and voice. | AIDM and CCV Comms | Starting | Jun 24 |
| CEN CRMPrepared with the completed 14,000 school list so the CEN team can work the sales pipeline, ready next week. | AIDM | In progress | Jun 26 |
| CEN staff CRM and email trainingTrain the CEN staff to run the CRM and email feature themselves. | AIDM | Planned | Jun 30 |
| Social automationStarter content and automations for the CEN channels. Build starts the first week of July once content exists. | AIDM | Planned | Jul 3 |
| CCV.org website relaunchRebuild on the current platform in July, public relaunch August 3. | AIDM | Planned | Aug 3 |
| CEN SGO platform launchThe full SGO tool, on track to be operational for the October 1 launch. | AIDM | In progress | Oct 1 |
CEN website and brand
In progress
June 15 relaunch
The CEN website is being rebuilt and simplified around two audience paths for the launch: schools, and donors and students. The June 15 relaunch includes a finalised CEN communications strategy and branding plan, locked site copy reviewed by the communications team, portal demo videos, and the signup and email-collection plumbing.
| Task | Owner | When | Notes |
|---|---|---|---|
| CEN website build | AIDM | Jun 15 | Delivered Monday, June 15 for review and launch. |
| Portal demo videos | AIDM | Jun 15 | Portal demo videos on the website for donors, students, and schools. |
| Finalise CEN communications strategy and branding plan | AIDM | This week | Finalised from the on-site direction, with the brand guide in two tracks for internal and marketing use. |
| Website signups and email collection | AIDM | Jun 15 | Newsletter, webinar, and account signups captured from the site. |
| Webinar and email sequencing | AIDM | Jun 15 | School onboarding: pre-recorded sessions and bookable one-to-one check-ins. |
| Site copy sign-off | CEN comms team | Done | CEN copy locked and signed off by the communications team. |
| Current CCV website access | CCV team | By Jul 5 | Full access with hosting and URL details so the team can prepare the August relaunch. |
CEN SGO platform
In progress
Build underway
The SGO platform design is accepted and the build is underway, on track to be operational for the October 1 launch. A sandbox demo with sales pages, a signup flow, and teaser videos is delivered Monday, June 15 for review and launch.
| Task | Owner | When | Notes |
|---|---|---|---|
| SGO sandbox demo | AIDM | Jun 15 | Sales pages, signup flow, and teaser videos on the accepted design. Delivered Monday. |
| CEN staff CRM and email training | AIDM | Jun 30 | Train the CEN staff to run the platform's admin panel, CRM, and email tools themselves. |
| SGO platform build | AIDM | In progress | Build underway on the accepted design, on track to be operational October 1. |
| Data centre preparation | AIDM | In progress | Preparing the AIDM data centre storage and infrastructure to host the SGO platform. |
| SGO design refinements | AIDM | Ongoing | Signed off and completed by AIDM, with refinements folding into the build. |
School list and CRM
In progress
Verified school list and marketing tools
The school list is complete: 14,000 schools with heads-of-school names and verified emails, each checked across multiple sources, with a refresh and audit process. The CEN CRM, cloud-hosted for speed, is the next piece the team needs to put the list to use.
| Task | Owner | When | Notes |
|---|---|---|---|
| CEN CRM | AIDM | Jun 26 | A cloud-hosted CRM so the CEN team can use the school list right away. The full data-centre version comes with the Command Centre. |
| School contact list | AIDM | Done | Cleaned, verified, and built to 14,000 schools with heads-of-school names and verified emails. Ready for use. |
Marketing and content
Starting
Social, blog, webinars, school kit
The marketing and content workstream supports the launch and the summer campaigns: a blog program, social automation, webinar tutorials, and a ready marketing kit for each school.
| Task | Owner | When | Notes |
|---|---|---|---|
| Blog content | AIDM and CEN | Jun 12 | AIDM suggests 15 topics, CEN approves, and AIDM drafts the posts. |
| CEN comms document | AIDM | Jun 12 | Reviewed and updated the CEN comms language document. Sent for client review Friday, June 12. |
| Social automation | AIDM | Jul 3 | Starter content and automations for the CEN channels. Build starts the first week of July once content exists. |
| Webinar tutorials | AIDM and CCV Comms | Jun 24 | AIDM writes the scripts, CCV Comms produces, and CEN edits the script and voice. |
| School marketing kit | AIDM | Through summer | A ready kit for each school: profile, branding, flyers, social posts, standard emails, and guides to promote the scholarship program to families. |
Next projects
Next projects.
What comes after the October 1 launch.
6 projects
A live leadership dashboard built on the AIDM data centre, bringing each department's key data into one place.
| Area | What it includes |
|---|---|
| Executive dashboard | Leadership KPIs across every pillar and department, board reporting exports, donation tracking, growth metrics. |
| Nine department dashboards | Each CCV department gets a dedicated dashboard with its own KPIs and automated workflows.
|
| SGO admin panel | Application processing, scholarship scoring, disbursement management, program configuration. |
| State compliance engine | Automated compliance tracking and reporting across twenty-plus states, audit-trail management. |
| CRM and donor intelligence | A full rebuild with unified donor profiles, giving history, and segmentation. The cloud-hosted CEN CRM moves here. |
| Email marketing and analytics | Campaign management, automated workflows, performance and engagement metrics. |
| Training and LMS | Onboarding portal, training videos with completion tracking, document library. |
| AI agents | An executive assistant agent, department agents, and an AI blog content tool. |
| Internal request systems | Maintenance, IT support, and workflow ticketing in one place. |
| Workstream | Owner | Status | Target |
|---|---|---|---|
| Pillar micrositesDedicated sites for the CAN, CBN, and Policy pillars alongside CCV.org. | AIDM | Planned | With the CCV relaunch |
| SGO state landing pagesBranded landing pages across twenty-plus states as each program comes online. | AIDM | Planned | As states onboard |
| Brand-family social automationScheduling and automation across the CCV family of brands and channels. | AIDM | Planned | From July |
| CEN UniversityThe training and certification layer for schools, revisited for a future launch. | AIDM and CEN | Planned | January 2027 |
| Theodore migration and retirementHistorical data migrated and validated into the new platform before the old tool is retired. | AIDM | Planned | Q4 2026 to Q1 2027 |
Recently delivered
Recently delivered, past 2 weeks.
What was completed between May 26th and June 15th, 2026.
7 items
CEN website and brand
| Jun 15th | CEN website relaunch (censgo.org). |
| Jun 15th | Demo videos (donor, school, parent). |
| Jun 4th | CEN website version one delivered to the client for review ahead of the June 15 launch. |
CEN SGO platform
| Jun 15th | SGO sales demo sandbox live at sandbox.scholarshipgrantorganization.com. |
| May 30th | School admin portal design delivered, with custom fee categories and the mandatory disclaimer popup. |
| May 26th | Revised SGO platform and portal designs shared with the client for review. |
School list and CRM
| Jun 13th | 14,000 school list complete, with heads-of-school names and verified emails. Ready for use. |
Meetings
Meeting cadence and on-site visits.
Weekly Monday CEN comms, Tuesday and Thursday systems reviews with Matt and Troy, the SGO sandbox walkthrough on Wednesday, and the June 15 CEN launch. Keith was on-site last week for the marketing and sales strategy.
7 meetings
| Date | Meeting | Agenda |
|---|---|---|
| Thu to Sat, Jun 4 to 6, 2026 | Keith on-site at CCV | Marketing and communications strategy, and the CEN and CCV scope |
| Mon, Jun 8, 2026 | CEN comms | Weekly CEN comms meeting |
| Tue, Jun 9, 2026 | Systems review with Matt | Weekly systems review |
| Wed, Jun 10, 2026 | SGO sandbox walkthrough | Walk through the sandbox demo, sales pages, and signup flow |
| Thu, Jun 11, 2026 | Systems review with Troy | Weekly systems review |
| Mon, Jun 15, 2026 | CEN launch | Website, sandbox, videos, and school list delivered for review and launch |
| Wed, Jun 17, 2026 | Bi-weekly CCV tag-up | Post-launch review of the CEN relaunch |
Deadlines
Deadlines and milestones.
The dated milestones ahead, from the June 15 CEN launch through full deployment in 2027.
7 milestones
| Date | Milestone | Status |
|---|---|---|
| Jun 15 | CEN website and sandbox launch | Hard |
| Jun 30 | CEN staff CRM and email training | Planned |
| Aug 3 | CCV public relaunch | Hard |
| Sep 30 | State Compliance Engine, Phase 3 | Planned |
| Oct 1 | CEN platform operational, the full SGO tool | Hard |
| Dec 2026 | Theodore contract terminates | Hard |
| Jan 2027 | Federal giving window opens | External |